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Signs, Business Cards, Flyers and Marketing Resources

Required Branding Policies for Marketing Compliance

Review the Kelly Right branding policies and your state/association policies before creating and ordering your marketing and advertising materials to be sure your marketing is in compliance.

CMYK 0/50/100/0
RGB: 247/148/29
Hex: F7941D 

CMYK 0/0/0/0
RGB: 255/255/255
Hex: FFFFFF

CMYK 0/2/0/68
RGB: 113/112/115
Hex: 717073

CMYK 100/63/18/2
RGB: 0/96/152
Hex: 006098

CMYK 0/50/100/0
RGB: 247/148/29
Hex: F7941D

CMYK 0/2/0/85
RGB: 77/75/78
Hex: 4D4B4E

PURCHASE: Signs, Business Cards & Folders

Build A Sign Store

*If the store button link doesn’t work, copy and paste this link into a browser:  https://kellyright.buildasignenterprise.com

The Kelly Right Real Estate store is hosted by Build a Sign and currently carries: For Sale signs, Open House signs, Business Cards, Folders, Rider Signs,  Banners, Sign Posts, Hardware, Flyer boxes and more. (They do not carry name badges.)

Kelly Right Real Estate does not manage this store. For questions about your order, account, customization, sizes, items not available in the store, shipping, etc, you must contact Build A Sign directly at 800-626-0875. Kelly Right Real Estate can not assist you with your order or website issue questions.

It is not required that you order through this store or use our designs. Design templates are below if you prefer to use a different printer and make custom changes to the designs we do have.

40% OFF discount on Signs is often posted at the top of the website when they are offering a sale. There is no promo code, the discount is taken off at checkout.

If you need customizations to your design, or a sign size or type that is not offered in our store, please contact Build-A-Sign support for assistance.

For Build A Sign Support, contact our dedicated Account Manager. Shanice Solan (512) 881-0092

CREATE: Signs, Business Cards & Flyer Templates with Canva

Editable Business Cards, Flyers & Sign Templates through Canva

Create and edit your own signs, flyers and business card templates, with the Kelly Right templates that you can easily edit for free.  You will need to create a free Canva account to edit the templates if you do not already have one. (Canva instructions and tutorials here and below).

The Editable Canva Templates file contains the Brand Identity Guide for marketing policies, Canva tutorials, logos, template files (Signs, Business Cards and Flyers), and instructions.  For the logos, you will need to sign up for a Dropbox account to open the file if you do not have one.

You are welcome to use any graphic designer, printer, post installer etc. Many agents have found quick turnaround times – sometimes even same day printing- at nationwide companies such as Office Depot, Staples and Fast Signs.

Home Seller Checklist Booklets! Ready To Use & Editable Canva Templates

Ready to Use with Company Marketing

Below are two Home Seller Checklists that are ready to use. These options have company information instead of agent specific information. Just staple your business card on it if printing, or include the link in your online marketing. 

One has the standard orange and blue Kelly Right colors. The other has neutral colors (grey, beige and white) with the black Kelly Right logo.

Do you want a professional and helpful guide of seller information for your listing clients? With these Home Seller Checklist guides, you can provide a memorable marketing tool to potential clients, that can help you win a listing! We have four options for your marketing needs. 

These Home Seller Checklists cover:

Editable Templates for Your Personal Marketing

For agents who want to personalize the Home Seller Checklist, here are two options you can edit in Canva to include your own marketing information.  Write a biography (a template is included that you can easily edit), add your photo, team name, colors, team logo, contact information and compliance information (check with your state, MLS/association for local policies).  

The only two pages that need your editing is the first and last page, though you are welcome to personalize other pages. (Canva instructions and tutorials in the section below).

*Note: if you use these editable options, you must still keep “Kelly Right Real Estate” on your packet and adhere to our company brand policies, linked below for review.

Email Signature Options

WiseStamp Templates & Instructions

Most of the corporate office staff at Kelly Right use Wisestamp to create signatures with working links that can be clicked on. They do have a free version, though the Wisestamp logo will appear under your signature. To remove the logo from your signature and to have more customization options, you can purchase an upgrade.
 
Wisestamp also has great  email signature tips and ideas, and it is less of a learning curve and easier to use than Canva.
 

Canva Templates & Instructions

Canva gives you more creativity than many email signature generator programs, however there is a bit more of a learning curve. You can create a free Canva account to make and download your signature. Some graphics may require a paid upgrade.   See the Canva section below for further Canva tutorials.
  

Add a Signature to Your Email

Once your signature is created, you have to add it to your email program. Each email provider will have different instructions that may frequently change when they do software updates. The best way to find the instructions is to conduct an online search for your specific email provider (Gmail, Outlook, Yahoo…)

 

Example you could search: “Outlook Email Signature How”

Then, you would click on the most relevant article that pops up in your search for instructions. The result will usually be one of the first options.

Top 10 Options: Pros & Cons

Saleshandy has a post listing the pros and cons of the Top 10 email signature providers for 2023. Visit the post here to learn more about these different options, and scroll down that page or see here to see their best tips for making a great email signature:

  1. Wisestamp
  2. HubSpot
  3. Mention
  4. Newoldstamp
  5. MailSignature
  6. SignatureMaker
  7. Rocketseed
  8. Right Inbox
  9. MySignature
  10. Woodpecker

Canva is a free and easy to use editing program for marketing resources. There are options to purchase printing and upgrade services to a Pro Account (and some design elements are Pro element designs you have to purchase for small fees), but you do not need to purchase anything extra if you do not want to.

In addition to the Canva templates we provide, Canva also has ready made and simple to customize templates already built in that you can also use including: listing flyers, postcards, social media posts, video editor (you can record a quick intro video), presentations, logos and so much more. 

There are plenty of real estate templates you can purchase for affordable prices on Etsy. From flyers, to social media posts, open house flyers, new client packets, listing presentation bundles and more, there are a lot of options available to create cohesive and professional branding from real estate marketing experts, and at relatively low prices. 

Canva is a quick and affordable way for you to build your personal brand and create effective marketing materials. Plus, it is so widely used, that there are many tutorials and templates available from a lot of different resources. We’ve included a few below.

Free Canva Templates, Fonts, Tutorials, FAQ's...
Free Canva Training Library
Purchase Canva Real Estate Templates on Etsy

Resources for Flyers, Social Media, Presentations, Google My Business...

Listing Booster: Lead Generation

Listing Booster is a program that allows you to make virtual tours,  flyers, social media share options, call capture through rider sign text codes, presentations and more. 

Listing Booster is sponsored by Modus Mortgage, NMLS# 1028232  and it is required that whenever possible, you make every effort to refer mortgage loans to Modus.  Modus is available in WA, OR, ID, FL, MT, UT, OK and AL.     *Affiliated Business Agreement.  

ZipYourFlyer: Listing Flyer Email Service

Easily create email flyer blasts and printed flyers for your listings at extremely reasonable prices and discounted rates through Kelly Right!  ZipYourFlyer emails your listing flyers to the agents in your selected MLS when you order the service.

There are impressive Kelly Right branded templates already made to make the ordering process quick and easy for you. 

How to Sign Up:

ZipYourFlyer sends new Kelly Right agents their account login instructions every few months when they update their roster. The email will come from:    

subscription@zipyourflyer.com

If you don’t receive your account email or if your can’t find the email, please contact them to let them know you are with Kelly Right Real Estate and they will get your account information emailed to you.

Postcard Marketing Options

The Close has an excellent article here with a short printable guide here about the “Top 20 Real Estate Postcard Templates That Actually Generate Leads”. 

This article also gives great advice on how to use postcard campaigns,  how to be efficient in your postcard marketing, how to best generate conversations and more.

Do you want to use postcards to spread the message about your services, or to announce a sold or open house in the area? 

There are several options on creating postcards that are as simple as easily customizing a template and ordering the service. There are also hands on options where you have more control into designing a custom postcard to fit your needs. 

You are welcome to try any of these suggestions we have posted here. Or, you can look around online and use another service. There are many postcard services with real estate templates available.

CMA's: Creating a Comparative Marketing Analysis

The Close’s CMA Resources

Great article here on what exactly a CMA is.

Free guide on how to create a CMA here. 

Free Canva template you can use to put your information into a CMA presentation here

Information on how to use Canva here.

kvCORE 

A free CRM/IDX website we provide for our agents that also has a basic CRM builder.

CMA Builder Info:

About / How to Sign up for kvCORE: https://kellyright.com/agent-portal/kvcore

In the kvCORE Marketplace, you can also purchase Dash CMA and it will intergrate with your kvCORE system.

RPR (Realtors Property Resource) 

Is a highly recommended free resource for agents who are members of NAR. 

About RPR:  https://blog.narrpr.com/#about-rpr

CMA Info: https://blog.narrpr.com/?s=cma

RPR: https://narrpr.com

Compare CMA Programs

See the article for comparisons of some of  the top CMA’s, listed below. These companies are suggestions for your review, you are not required to use any of these options:

What is a CMA?

“A comparative marketing analysis is the process and subsequent report that real estate professionals use to determine the market value of a property. A CMA uses the prices of similar properties in the area to determine the value of another. CMAs provide a mix of objective numbers and subjective feedback to arrive at a listing price.” – Indeed.com

ListReports: Marketing Resources

ListReports is a *free service that provides marketing resources for your listings. It has marketing tools for marketing to buyers, social media shareables, market reports you can share, articles and more. This system is designed to help you create engagement on your social media, printable marketing kits to help impress clients in presentations and more.

Contact: support@listreports.com

*Some resources, such as ListPacks, may not be available on the free plan.

Social Media & Google My Business

Social media marketing provides a great way to engage with your current customers while also reaching new audiences.  

Visit our Social Media portal module to learn how to set up your social media profiles for success, set up Google ads, Google My Business profile, learn about SEO and keywords, create post content resources, learn how to respond to positive and negative reviews and more! 

kvCORE: CRM & IDX Technology Website

kvCORE is an industry leading, powerful marketing tool and lead incubation system which provides you: your own website with an idx listing search, your personalized branded mobile app, custom CRM (customer relationship management system), scripts, squeeze pages for ads, drip campaigns, the ability to make CMA’s for listing presentations, plenty of training and so much more! Kelly Right provides this $700+ program to our agents for free to help increase your business. 

kvCORE has it’s own page on the Agent Portal, click here to find out more.

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