Signs, Business Cards, Flyers and Marketing Resources
Marketing Resource Information
Click the links or scroll down the page to review each section:
- PURCHASE: Signs, Business Cards and Folders
- CREATE Your Own: Signs, Flyers and Business Card Canva Templates
- Home Seller Guides: Ready to Use and Editable Canva Templates
- Email Signature Options & Templates
- Canva Instructions & Tutorials for Editing Marketing Templates
- Listing Booster: Text Code Rider Signs, Virtual Tours, Presentations, Flyers
- Flyers: ZipYourFlyer: Branded Flyers & MLS Flyer Blast Email Service
- Postcard Marketing Options
- CMA's: Creating a Comparative Marketing Analysis
- ListReports: Marketing Resources
- Breakthrough Broker: Marketing Resources
- Social Media & Google My Business Introduction
- BoldTrail: Website, IDX Listing Search & CRM
PURCHASE: Signs, Business Cards & Folders
Build A Sign Store
*If the store button link doesn’t work, copy and paste this link into a browser: https://kellyright.buildasignenterprise.com
The Kelly Right Real Estate store is hosted by Build a Sign and currently carries: For Sale signs, Open House signs, Business Cards, Folders, Rider Signs, Banners, Sign Posts, Hardware, Flyer boxes and more. (They do not carry name badges.)
Kelly Right Real Estate does not manage this store. For questions about your order, account, customization, sizes, items not available in the store, shipping, etc, you must contact Build A Sign directly at 800-626-0875. Kelly Right Real Estate can not assist you with your order or website issue questions.
It is not required that you order through this store or use our designs. Design templates are below if you prefer to use a different printer and make custom changes to the designs we do have.
40% OFF discount on Signs is often posted at the top of the website when they are offering a sale. There is no promo code, the discount is taken off at checkout.
If you need customizations to your design, or a sign size or type that is not offered in our store, please contact Build-A-Sign support for assistance.
For Build A Sign Support, contact our dedicated Account Manager. Shanice Solan (512) 881-0092
Editable Business Cards, Flyers & Sign Templates through Canva
Create and edit your own signs, flyers and business card templates, with the Kelly Right templates that you can easily edit for free. You will need to create a free Canva account to edit the templates if you do not already have one. (Canva instructions and tutorials here and below).
The Editable Canva Templates file contains the Brand Identity Guide for marketing policies, Canva tutorials, logos, template files (Signs, Business Cards and Flyers), and instructions. For the logos, you will need to sign up for a Dropbox account to open the file if you do not have one.
You are welcome to use any graphic designer, printer, post installer etc. Many agents have found quick turnaround times – sometimes even same day printing- at nationwide companies such as Office Depot, Staples and Fast Signs.
Ready to Use with Company Marketing
Below are two Home Seller Checklists that are ready to use. These options have company information instead of agent specific information. Just staple your business card on it if printing, or include the link in your online marketing.
One has the standard orange and blue Kelly Right colors. The other has neutral colors (grey, beige and white) with the black Kelly Right logo.
Do you want a professional and helpful guide of seller information for your listing clients? With these Home Seller Checklist guides, you can provide a memorable marketing tool to potential clients, that can help you win a listing! We have four options for your marketing needs.
These Home Seller Checklists cover:
- Preparing a Home for the Open House/Photoshoot
- Exterior Home Selling Checklist
- Interior Home Selling Checklist
- Quick Cleaning Tips for Last Minute Showings
- Tips for Working with an Agent
- Editable Version Only: Customize your information: photo, contact, biography
Editable Templates for Your Personal Marketing
For agents who want to personalize the Home Seller Checklist, here are two options you can edit in Canva to include your own marketing information. Write a biography (a template is included that you can easily edit), add your photo, team name, colors, team logo, contact information and compliance information (check with your state, MLS/association for local policies).
The only two pages that need your editing is the first and last page, though you are welcome to personalize other pages. (Canva instructions and tutorials in the section below).
*Note: if you use these editable options, you must still keep “Kelly Right Real Estate” on your packet and adhere to our company brand policies, linked below for review.
WiseStamp Templates & Instructions
Canva Templates & Instructions
Add a Signature to Your Email
Once your signature is created, you have to add it to your email program. Each email provider will have different instructions that may frequently change when they do software updates. The best way to find the instructions is to conduct an online search for your specific email provider (Gmail, Outlook, Yahoo…)
Example you could search: “Outlook Email Signature How”
Then, you would click on the most relevant article that pops up in your search for instructions. The result will usually be one of the first options.
Top 10 Options: Pros & Cons
Saleshandy has a post listing the pros and cons of the Top 10 email signature providers for 2023. Visit the post here to learn more about these different options, and scroll down that page or see here to see their best tips for making a great email signature:
- Wisestamp
- HubSpot
- Mention
- Newoldstamp
- MailSignature
- SignatureMaker
- Rocketseed
- Right Inbox
- MySignature
- Woodpecker
Canva is a free and easy to use editing program for marketing resources. There are options to purchase printing and upgrade services to a Pro Account (and some design elements are Pro element designs you have to purchase for small fees), but you do not need to purchase anything extra if you do not want to.
In addition to the Canva templates we provide, Canva also has ready made and simple to customize templates already built in that you can also use including: listing flyers, postcards, social media posts, video editor (you can record a quick intro video), presentations, logos and so much more.
There are plenty of real estate templates you can purchase for affordable prices on Etsy. From flyers, to social media posts, open house flyers, new client packets, listing presentation bundles and more, there are a lot of options available to create cohesive and professional branding from real estate marketing experts, and at relatively low prices.
Canva is a quick and affordable way for you to build your personal brand and create effective marketing materials. Plus, it is so widely used, that there are many tutorials and templates available from a lot of different resources. We’ve included a few below.
Listing Booster: Lead Generation
Listing Booster is a program that allows you to make virtual tours, flyers, social media share options, call capture through rider sign text codes, presentations and more.
Listing Booster is sponsored by Modus Mortgage, NMLS# 1028232 and it is required that whenever possible, you make every effort to refer mortgage loans to Modus. Modus is available in WA, OR, ID, FL, MT, UT, OK and AL. *Affiliated Business Agreement.
Easily create email flyer blasts and printed flyers for your listings at extremely reasonable prices and discounted rates through Kelly Right! ZipYourFlyer emails your listing flyers to the agents in your selected MLS when you order the service.
There are impressive Kelly Right branded templates already made to make the ordering process quick and easy for you.
How to Sign Up:
ZipYourFlyer sends new Kelly Right agents their account login instructions every few months when they update their roster. The email will come from:
If you don’t receive your account email or if your can’t find the email, please contact them to let them know you are with Kelly Right Real Estate and they will get your account information emailed to you.
Helpful Tips:
- Recorded Tutorial for Kelly Right agents
- Visit zipyourflyer.com and follow the login instructions from your email to activate your account.
- Once logged in, you will see our Custom Designs in the "samples" area.
- Listing Presentation materials you can use for free here: Kelly Right Listing Presentations
- Find discounts on their Facebook page.
Postcard Marketing Options
The Close has an excellent article here with a short printable guide here about the “Top 20 Real Estate Postcard Templates That Actually Generate Leads”.
This article also gives great advice on how to use postcard campaigns, how to be efficient in your postcard marketing, how to best generate conversations and more.
Do you want to use postcards to spread the message about your services, or to announce a sold or open house in the area?
There are several options on creating postcards that are as simple as easily customizing a template and ordering the service. There are also hands on options where you have more control into designing a custom postcard to fit your needs.
You are welcome to try any of these suggestions we have posted here. Or, you can look around online and use another service. There are many postcard services with real estate templates available.
- Breakthrough Broker: www.breakthroughbroker.com/marketing-center/products/products-postcards
- Vistaprint: www.gallery.vistaprint.com/en-us/g/postcards
- Zillow Templates: www.zillow.com/agent-resources/agent-toolkit/real-estate-postcard-templates
- Postcard Mania: www.postcardmania.com
- Canva instructions to create your own: www.kellyright.com/agent-portal/marketing/#canva
- Canva postcard templates: www.canva.com/templates/?query=real-estate-postcards
- Cactus Mailing: www.cactusmailing.com
- Wise Pelican: www.wisepelican.com/products/postcards
CMA's: Creating a Comparative Marketing Analysis
The Close’s CMA Resources
Great article here on what exactly a CMA is.
Free guide on how to create a CMA here.
Free Canva template you can use to put your information into a CMA presentation here.
Information on how to use Canva here.
BoldTrail
A free CRM/IDX website we provide for our agents that also has a basic CRM builder.
https://help.insiderealestate.com/en/?q=cma+builder
CMA Builder: https://help.insiderealestate.com/en/articles/3322753-kvcore-cma-builder-overview
BoldTrail CMA video tutorial: www.youtube.com/watch?v=YlGsA-jS6sw
About / How to Sign up for BoldTrail: https://kellyright.com/agent-portal/kvcore
In the BoldTrail Marketplace, you can also purchase Dash CMA and it will intergrate with your BoldTrail system.
RPR (Realtors Property Resource)
Is a highly recommended free resource for agents who are members of NAR.
About RPR: https://blog.narrpr.com/#about-rpr
CMA Info: https://blog.narrpr.com/?s=cma
RPR: https://narrpr.com
Compare CMA Programs
See the article for comparisons of some of the top CMA’s, listed below. These companies are suggestions for your review, you are not required to use any of these options:
- Cloud CMA (an agent favorite)
- RPR (an agent favorite)
- Flash CMA
- House Canary Pro
- MoxiPresents from MoxiWorks (expensive)
- Dash CMA (an agent favorite)
- Toolkit CMA
- Cloud Agent Suite
- Lone Wolf Technologies
- Monday CRM (not a full CMA)
What is a CMA?
“A comparative marketing analysis is the process and subsequent report that real estate professionals use to determine the market value of a property. A CMA uses the prices of similar properties in the area to determine the value of another. CMAs provide a mix of objective numbers and subjective feedback to arrive at a listing price.” – Indeed.com
- CMA Tips from Indeed.com
- CMA Tips from Realtor.com
ListReports: Marketing Resources
ListReports is a *free service that provides marketing resources for your listings. It has marketing tools for marketing to buyers, social media shareables, market reports you can share, articles and more. This system is designed to help you create engagement on your social media, printable marketing kits to help impress clients in presentations and more.
Contact: support@listreports.com
*Some resources, such as ListPacks, may not be available on the free plan.
Free Resources through Breakthrough Broker
You will need to create a free account to use some of the customizable options. You can download printables to print elsewhere, or pay for their printing.
Social Media & Google My Business
Social media marketing provides a great way to engage with your current customers while also reaching new audiences.
Visit our Social Media portal module to learn how to set up your social media profiles for success, set up Google ads, Google My Business profile, learn about SEO and keywords, create post content resources, learn how to respond to positive and negative reviews and more!
BoldTrail: CRM & IDX Technology Website
BoldTrail is an industry leading, powerful marketing tool and lead incubation system which provides you: your own website with an idx listing search, your personalized branded mobile app, custom CRM (customer relationship management system), scripts, squeeze pages for ads, drip campaigns, the ability to make CMA’s for listing presentations, plenty of training and so much more! Kelly Right provides this $700+ program to our agents for free to help increase your business.
BoldTrail has it’s own page on the Agent Portal, click here to find out more.