Joe Kelly, President & Founder
A Message From Our Founder
“Several decades ago, I saw too many agents who did not have the support and training they needed in order to fulfill their clients’ goals. While at the same time, they were not getting paid what they were worth. I realized the need to create a more efficient real estate company; one that empowered real estate professionals to provide their clients exceptional service and earn a better commission. As the industry evolved, I developed an improved way to practice real estate. Today, Kelly Right professionals are given the tools, training, technology and support to meet their client’s needs. It is an exciting time in real estate, and Kelly Right has created more effective strategies to increase business and provide client satisfaction.”
Kelly Right Real Estate was founded by Joe Kelly in 2005. After several years in the lending and real estate industries, Mr. Kelly knew there was a better way to integrate lending into the home buying and selling experience. He understood that there was significant “buying power” in a lower interest rate. He also knew traditional lenders were taking too much money. Both buyers and sellers could benefit from a better lending structure.
Kelly Right Real Estate Timeline
After starting the company in Seattle, WA in 2005, Mr. Kelly moved operations to Spokane, WA in the fall of 2006. Spokane was instrumental in keeping costs low enabling those savings to be passed on to clients.
From the beginning, Mr. Kelly wanted to ensure his real estate agents had the best commission structure in the industry. By offering them 100% commission for a small monthly fee, he gave them increased flexibility to better serve their clients and make more money per transaction.
He named the company Soleil Real Estate in 2006 and added Soleil Home Loans in 2007.
In the spring of 2009, after operating out of a boutique office building in downtown Spokane, Mr. Kelly bought a small house on Hamilton Street. He completely remodeled the house for office space and installed a signboard on the busy street. Business grew and he added agents at a steady rate. After just a few months, Soleil grew to become the largest independent broker in Spokane. His agents loved the support, training, and 100% commission structure.
In 2012, during one of the worst real estate markets in US history, Mr. Kelly expanded operations back to Seattle and opened up the office in NE Seattle. At the same time, he hired a full-time Loan Operations Manager, Louie Flores, NMLS# 1028232. Mr. Flores was tasked with developing the mortgage operations and expanding it into additional markets.
The vision for Soleil Home Loans was to have salaried loan officers provide home loan services and mortgage products under a flat fee format, regardless of the loan amount. Salaried loan originators offering home loans for a flat fee was a better approach created to benefit Soleil agents and their buyers.
Soleil expanded operations into Coeur d’Alene, ID in 2012 and Portland, OR in 2013. As the market began to recover, expansion of the company was a natural progression. In the summer of 2014, the corporate headquarters moved to its present location with additional employees and support staff.
By the beginning of 2015, Mr. Kelly decided it was time for a name change and time to re-brand. Kelly Right Real Estate was born and trademarked in fall of 2015. K Loans, LLC, NMLS# 1028232, is the new mortgage division. Both are integrated into the new corporate entity, Kelly Right International, Inc.
In the early spring of 2016 Kelly Right expanded its operations to the Tri-Cities, WA, the Willamette Valley, OR, Sandpoint, ID and Boise, ID. In, June of 2016 Kelly Right proudly announced that it was opening operations in Tampa Bay, FL with additional offices opening in Orlando, FL, Miami, FL, Birmingham, AL, Kalispell, MO and Atlanta, GA.
Salt Lake City, UT was added in 2019. California, Nevada, Colorado, Oklahoma and North Carolina are markets we plan to be in by the end of 2021. Hawaii and Alaska are projected to be open in 2022.
In May 2020, K Loans, completely rebranded to Modus Mortgage. Modus has expanded to: Washington, Idaho, Montana, Oregon, Alabama and Florida.
Kelly Right International is well-positioned for continued growth. Mr. Kelly’s unique and extensive background in financing and real estate provide the framework for a company designed to benefit its clients in a way no other full-service real estate company ever has.