How Well Does Your Bio Sell You?


How do you make a great first impression online? You can start by writing a compelling bio. 

Prospects want to know who you are, what you can bring to the table and why they should trust you with their real estate transaction. If you can sell yourself to potential clients, they’ll know they can trust you with the purchase or sale of a home.

Ready to write your best bio? Follow these five steps:

  1. Be relatable. Share your common interests with your audience. Just like them, you love your family, your pets and your community. 
  2. Prove you’re local. Go into detail about your love for the area. If you’re new in town, touch on why you chose that community and what you love about living there.
  3. Show your skills. Don’t just tell them you’re an expert in your niche — prove it. An impressive title or area of knowledge can set you apart from the competition. 
  4. Keep it brief. Attention spans are limited, so hit the highlights. A short, easy-to-read paragraph is more accessible than one big block of text. 
  5. Link your profiles. Include your website and social channels at the end of your bio. That way, prospects can see your personality and areas of expertise.

Get inspiration from this example: 

John Smith may be new to Fall County, but he’s already proud to call it home. An avid fisherman and boating enthusiast, John lives for Lake Conroe’s aquatic activities, where he and his dog Nolan now spend the bulk of their Saturdays. As a Certified Residential Specialist, John looks forward to helping you find the ideal property to call your own. To join John and Nolan on their next adventure, follow @JohnSmith_RealEstate on Facebook, Instagram and Twitter.

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